Nike creates new metro map for London showing FuelPoints between stations

A Nike+ FuelBand is a great device for tracking your daily activities. The app’s playful nature will quickly challenge you to move more — between metro stations, for instance.

The people at Nike thought the same, so they sent out a data scientist to determine how many FuelPoints you can actually earn by walking from one metro station to the next.

The underlying idea is simple: an increasing number of people choose to take the bus or metro to cross relatively short distances that can be easily walked. Nike wants to challenge visitors as well as Londoners themselves to collect more points by going on foot more often.

How the new metro map was created is illustrated in the above video by Wallpaper. You can download the map here to prepare yourself for your next trip around town!

Comments

comments